Wednesday, October 17, 2007

So Orient Me Already

Surface Navigation Helps Subway Riders - I too emerge from the subway with no idea which way is which, spot one street sign then take that half block walk (more like three quarters as my eyes age) to read that second street sign and get my bearings. The compass decal placed at the subway exit is that rarest of commodities, a solution to a problem we did not really know we had.

First, let's be honest. It's not the half block walk that bothers the exiting subway rider, it's admitting to yourself that you don't know where you are in Manhattan, a humbling experience for a former New Yorker from New Jersey and serious humiliation for current residents. The compass decals are a small price to pay for an ego boost.

Second, the small price will end up as a negative number. Picture a tasteful Bloomingdales's logo at the tip of the East arrow when you emerge from the subway at 59th and 5th, a Caroline's on Broadway argyle marking the North Pole when you hop off at Times Square, you get the idea. The decals are revenue waiting to happen. Why stop at the subway exits? As Good As News would like to see one of these in the middle of every block in Greenwich Village. Just stick to the simple dark brown and gold color scheme and keep the ads tasteful, Mayor Bloomberg, you've got a winner on your hands.

1 comment:

mhass30 said...

This is a very good idea. It's amazing how many people (females) give directions without using "cardinal directions" to orient yourself.